The Ontario Genealogical Society is introducing the logo and “brand” of “Ontario Ancestors”. The new logo will be rolled out throughout the Society and its publications and on-line presence in the coming months. The goal of the branding is to better connect with the family history user community throughout Canada, the United States and the world. The name Ontario Ancestors provides a more immediately recognizable name to the family history community, while the logo itself incorporates our legal and historical identity as The Ontario Genealogical Society.
The legal name of the society remains The Ontario Genealogical Society, and our structure, bylaws, policies, mission and objectives remain unchanged. Our mandate is unchanged. We remain focused on genealogical preservation, advocacy, study and education in Ontario for all.
We are here for you whether you live in Ontario and interested in the study of your ancestors generally, or you live outside Ontario but have ancestors from here. The term “Ontario Ancestors” is intended to embrace and welcome all people, and our mandate to preserve Ontario ancestral records, while educating and teaching about ancestral research is undiminished. However, in order to continue to serve the Ontario genealogical community, the Society must reach out to potential new members wherever they may be. The branding change will reduce the confusion to which the widely used “OGS” acronym is susceptible in the United States, where it is principally recognized as referring to the Ohio Genealogical Society, as well as to the Oklahoma Genealogical Society and the Oregon Genealogical Society in their more localized markets. By some conservative estimates, approximately 50 million to 75 million Americans have Canadian, and principally Ontario, ancestry, to some degree. We cannot adequately hope to serve this market if our name and message cannot reach people due the the confusion that “OGS” generates in that marketplace.
The new brand and logo will appear on the Society’s websites, correspondence, social media and other communications, while we will ensure that the Society’s historically significant registered Coat of Arms continues to play a significant role in identifying the Society, as we look to the future while honouring our past.
About the Ontario Genealogical Society
The Ontario Genealogical Society, an Ontario registered non-profit corporation and a registered Canadian charity is Canada’s largest member supported genealogical organization. Founded in 1961, with the vision of being recognized as the authority and leader in all aspects of Ontario related family history research, preservation and communication, the mission of the Society is to encourage, bring together and assist those interested in the pursuit of family history and to preserve Ontario’s genealogical heritage. With 30 geographically based branches throughout Ontario together with 4 special interest groups (British Home Children, Scottish, Ireland and Irish-Palatine), the Society has published numerous books and pamphlets to assist Ontario researchers, provides its respected journal, Families, to its members, and publishes a weekly online newsletter highlighting events of interest to Ontario researchers. Society branches have transcribed the majority of Ontario cemeteries and published numerous indices which are the foundation of family history and genealogical research in Ontario.